I’m Leon Hoehlein – a Web3 Growth Strategist with over 8 years of experience in digital marketing, social media, and community-driven brand building. My background combines strategic thinking with a deep understanding of online culture and what actually resonates with people today.

Throughout my career, I’ve helped brands grow by telling better stories, launching bold campaigns, and building communities that don’t just follow – they engage. Whether it’s tech, lifestyle, or Web3 – I approach every project with a mix of creativity, precision, and the instinct to move fast without losing depth.

Since 2020, I’ve been deeply involved in the crypto space. Not just as an investor, but as someone who believes in the long-term vision of Web3: decentralization, digital ownership, and user empowerment. I’ve explored different facets of the ecosystem and am currently supporting the go-to-market of a high-security Bitcoin custody product built for the DACH region – focused on usability, sovereignty, and trust.

What sets me apart is my ability to bridge two worlds: the fast-paced energy of social media and the complex, tech-heavy landscape of blockchain. I know how to simplify without dumbing things down. I know how to build momentum – and keep it going.

For me, Web3 is not just a trend. It’s a cultural shift. And I’m here to help shape how people experience it.